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Japanese firms drawing profitable clues from Paralympians

The Japan Times

More and more Japanese companies are seeing benefits from helping Paralympians and their support organizations ahead of the 2020 Tokyo Paralympics. In mid-October, Yui Kamiji, bronze medalist in women's wheelchair tennis at the Rio de Janeiro Paralympics, was invited to a meeting with 11 employees at Japan Airlines, an official sponsor of the 2020 Tokyo Olympics and Paralympics. The group has been nicknamed the JAL Sports Ambassadors. Kamiji, who belongs to record label Avex Group Holdings Inc., recalled her experience at the Rio Games and how she dealt with the long flight. Asked what wheelchair athletes care most about during long flights, Kamiji said some carry cushions with them, depending on their disability, to avoid developing bedsores.